We only focus on businesses with real "rhinoceros" potential because "unicorns" are: a) rarely attractive long-term businesses, b) often overhyped, and c) too sensitive to survive sustained periods of intense stress, heat, or prolonged drought, and d) cannot swim nor surf nor navigate through the riptides of real entrepreneurship.
$Billions of $USD and RMB and crypto-currencies have been sloshing around for the past decade, artificially inflating the value and the egos of most "players" involved... But for all of the hoopla around all of the "unicorns", reality is starting to set in: money is not free, building enduring + gravity defying businesses is excruciatingly difficult, and entrepreneurship is NOT for the faint of heart.
Most of us have lived through mutiple "booms and busts" : economic cycles where greed dominated fear, and companies that suffered major indigestion from eating more than they could digest (via unachievable product roadmaps, preferred stock overhangs, or simply cultures that shattered under the weight of "blitzcaling")... And once you've seen enough companies squander the infinitesimal window of opportunity to succeed, you start to realize that most of the "unicorns" stampeding around in circles are nothing more than fragile + sad donkeys with fake horns adorning their heads, christened into make believe fantasy creatures by the vulture capitalists that were hoping to hit a "grand slam" in the "major leagues" when they should have been working at a real job for a few more years before attempting to pursue the "art" of company building with real artists + technical ninjas.
So, where did all the Rhinoceros Entrepreneurs go? The TLDR; answer that makes us wake up every morning, fired up to spend every minute of the day working, is the belief and the hope that enough baby rhinos will survive the winter and help make the world a better place.